Discovering our other brands
Bel's five core brands (La vache qui rit®, Mini Babybel®, Boursin®, Leerdammer®, Kiri® are universal and well-known all over the world. Bel brands portfolio is also composed of national and multi-national brands very appreciated by their consummers. From Merkts® in the US to Maredsous® in Belgium, discover the personnality of theses other brands.
Adler Edelcreme®, a triangular cheese treat for Germans
The first spreadable cheese in Germany, Adler Edelcreme® has been loved by German consumers since 1922.Lire la suite
The leader in the country's portion market, the brand is appreciated for its creamy and natural taste. It's also known for its original and instantly recognizable wedge shape. Adler Edelcreme® is available in eight flavor varieties. Responding to a new trend, Adler Edelcreme® is increasingly used in cooking, to spice up meals with just that little something.
Apéricube®, the creative party cube
Apéricube reinvented the art of the aperitif upon its arrival in the 1960's. The idea was to package little cubes of The Laughing Cow® in colorful aluminum wrappers.Lire la suite
Today, 28 flavors and more than 400,000 Facebook fans later, the brand called Party Cubes® by the Canadians and Belcube® by the Japanese continues to liven up aperitif time. Apéricube® also continues to build on its offbeat advertising campaigns and its limited edition packs aimed at young adults, like the "Get out your mittens", "Game time", and "Girls night out" varieties released in France. The cubes with the pop culture questions inside led Millward Brown to designate Apéricube® as the "the most modern brand in the cheese market"*.
* Brand Health France, Millward Brown 2011
Babybel®, Mini Babybel®'s big brother
With its red packaging, red wax coating, soft texture, unique taste, round shape and fun personality, there seems to be a close family resemblance between Mini Babybel® and Babybel®.Lire la suite
That's because Babybel® is in many ways Mini Babybel®'s big brother. Launched by Bel in 1952, Babybel® broke with the cheese-making traditions of its day to offer a modern cheese suited to new eating habits, just as Mini Babybel® did years later. Offered in 200g and 380g versions, this familiar and friendly brand shares its good-natured personality on five continents.
Bonbel®, a real piece of France
Born in France and sold in Europe, Bonbel® is a premium French cheese known for its smooth, buttery texture and mild and refined taste.Lire la suite
Originally a semi-soft cheese, Bonbel® has successfully entered into other cheese markets. The brand is notably the leader in the segment for soft cheese logs.
Cantadou®, all the freshness and intensity of Provence
Well loved in Sweden and especially in Switzerland, where the brand is the market leader, Cantadou® has always remained loyal to the land from whence it came — Provence.Lire la suite
Cantadou® is appreciated by consumers for its Provençal generosity, authenticity and intensity. Launched initially as a fresh cheese with aromatic garlic and herbs in 1974, the brand has kept its many innovations in line with its origins, such as aioli-flavored Cantadou Aïoli®, basil-and-garlic flavored Cantadou Basilic & Ail®, and Cantadou Salade & Apéritif® for salads and aperitif time. The brand's various flavors and formats reflect the tastes and values of the South of France. Sold in retail food stores in Sweden and Switzerland, Cantadou® is available elsewhere in Europe through the catering channel.
COUSTERON® FROM OUR DAIRY FARMERS' BEST MILK
Ranked second on its market (*), Cousteron® is a source of great pride for its producers and a family favourite since 1985.Lire la suite
Its soft, creamy texture and gently golden rind, its mild flavour and sense of tradition make it a generous and uncomplicated cheese. Cousteron® asserts its strong regional ties and, with its dairy farmer partners, guarantees the irreproachable quality of its milk.
Gervais®, naturally gifted for enjoyment
Steadfastly natural, Gervais® is an invitation to indulge in life's little pleasures in complete serenity, with a range of fresh and spreadable cheese made with no preservatives.Lire la suite
The brand, which dates back to the 19th century in Normandy, France, carries the name of its creator, Charles Gervais. Sold today in the Czech Republic, Slovakia, Hungary, and Poland, Gervais® has parlayed its origins into a force for driving innovation. It is the second-leading cheese brand in the Czech Republic, with 1,500 metric tons sold annually. Gervais® recently enhanced its range with Gervais Fluffy® in 2011 and Gervais Délicatesse® in 2012.
Karicka®, Slovakia's favorite cheese
With its name taken from a traditional Slovakian dance, Karicka® is inseparable from its country of origin.Lire la suite
This family brand, created in 1976, is so loved that it can be found in the refrigerators of one out of every two families in Slovakia. Karicka® is the country's leading cheese not only because it is "the best from mom", but also because its makers know how to renew the brand. After unveiling a new logo and design in 2009, Karicka® has been enhanced by innovations every year without betraying its origins. The brand accounts for 65% of Bel Slovaquie's cheese production alone.
Kaukauna®, a taste of cheddar from Wisconsin
Established in 1918 in Kaukauna, Wisconsin, the Kaukana® brand owes much to its founder, Hubert Fassbender, who came up with a clever idea: mix delicious, finely aged cheddar with wine and spices to create a spreadable cheese that's both tasty and practical.Lire la suite
Kaukauna®, now available everywhere in the US, is offered in cups and tubs, and balls and logs for the greater enjoyment of American families. Kaukauna® fans appreciate the brand's convivial personality and its authentic taste. This cheese is spreadable eating pleasure incarnate.
Limiano®, an authentic Portuguese cheese in the flamengo tradition
Limiano®, Portugal's leading cheese brand, draws its strength from its authenticity. Crafted in the finest flamengo cheese-making tradition, this famous ball of cheese has a bountiful taste and texture that fully reflects its origins.Lire la suite
Established in 1959 by Tavares da Silva, Limiano® quickly gained popularity, and today is a household name in Portugal. The brand's heritage, however, has not prevented it from being daring. In the 1990's, Limiano® humorously drew attention to the smell and imperfect shape of the cheese to highlight its authenticity. The brand has shown the same vitality in terms of product and format. In 2011, it launched Armateigado®, a cheese with character that has a soft texture and an intense yet mild taste. Armateigado® has been an overnight success, marking Limiano®'s entry into the uncooked pressed cheese market.
Maredsous®, the savory secret of Belgian monks
For the Belgians, nothing beats a slice of Maredsous®. Found in more than one out of two households, the brand is the Belgian market leader.Lire la suite
The secret to Maredsous®'s success is a unique recipe and the immutable cheese-making expertise inherited from monks. This cheese was first made in the Maredsous Abbey near Namur, Belgium in 1872. . The cheese is still ripened by hand there today. Steeped in tradition, Maredsous® has remained perfectly in tune with the times, launching such innovations as logs for aperitif time, slices for sandwiches, a spreadable variety and a light version.
Merkts®, the game night brand
The leading cheese spread in Wisconsin, Merkts® has a strong presence in the northern US, where it is practically a tradition among sports fans.Lire la suite
The cheese is shared among friends before, during and after games. Founded by the Merkt family in Salem, Wisconsin in the 1930's, Merkt® has a 100% American personality, as illustrated by its star product, the cup of spreadable cheddar, an authentic, affordable, user-friendly, and no fuss cheese.
Picon®, number one in Lebanese hearts
Created in France by cheese-maker Fromageries Picon, Picon® has long been adopted by the Lebanese, who have loved and eaten the cheese for more than 40 years.Lire la suite
The red-packaged brand is considered the guest of honor at breakfast time in Lebanon. While Picon®'s unique taste is certainly the reason, the brand's bond with consumers owes much to its jingle, the music and lyrics of which are known by heart by children and adults alike. Picon® has proven to be adaptable as well, offering a light version and block, jar and single-serving formats, in addition to a special mini-format for hot sandwiches. The brand ranks first in Lebanon's portion cheese market, with 66% share.
PORT SALUT®: MASTER CHEESEMAKERS SINCE 1816
Created in 1816, Port Salut® is the oldest of Bel's brands. Originally made by monks at the Port-du-Salut Abbey in the Mayenne district of France, this cheese is known for its fine golden colour, mild taste and smooth texture.Lire la suite
Port Salut® is enjoyed everywhere in Europe... but not always in the same way. In France, it's considered the perfect cheese for daily consumption. In the rest of Europe, it's reserved for special occasions on the strength of its French origins and its quality. Produced with the know-how of master cheesemakers since 1816, the Port Salut® brand lays claim to its roots and is proud of its heritage.
Price's®, real pimiento cheese
In the United States, Price's® is an institution that has won the loyalty of American families for decades to spice up their sandwiches and crackers.Lire la suite
Established in Texas in the 1950's, the brand still uses the original recipe of shredded cheese, salad dressing and pimiento developed by Mildred and Weldon Price. Backed by its unique taste, the brand's proud motto is "Give your family all the goodness of real cheese. Price's® real cheese, not an imitation." Price's® is the best selling pimiento cheese brand in the US. Price's® is also available in Garden Vegetable, Jalapeño, and Cheese and Bacon varieties.
Jibnet Abou al Walad®, or Regal Picon®
Established 45 years ago in the Middle East under the Regal Picon® name, the Middle East's most famous brand of spreadable cheese is today known as Jibnet Abou Al Walad®, literally "cheese for the child".Lire la suite
The change, inspired directly by the brand's logo showing a young boy, is more in tune with the brand's strong local roots. Jibnet Abou Al Walad® is the market leading brand in Yemen, Oman, Syria, and Jordan, and a benchmark for families looking for accessible, quality products. To better suit differing consumer eating habits, the cheese is available in tubs, jars and slices.
Samos99®, "the serving of vitality" for 8-12 year olds
Samos99® is a double-cream fresh cheese whose portion format, natural calcium and vitamin content are specifically designed for children.Lire la suite
Sold only in France, the brand has a fresh and creamy taste that pleases both youngsters and adults, who rediscover a taste of childhood in the cheese. While Samos99® is a brand of its time, it has a rich and much loved advertising history with the French public. Its "Glass of milk" (1974) and "Lion cub" (1988) TV commercials have contributed to establishing the image of a bright Samos99® youngster, who is curious about the world.
Smetanito®, the Czechs' creamy joy
From its heart-shaped logo and Czech name — which means cream — to its creamy smooth recipe, everything about Smetanito® evokes shared sense of softness and eating pleasure.Lire la suite
Established and sold in the Czech Republic, this spreadable cheese cuts across all generations with a character that is both authentic and modern. Well known in its market with a brand recognition rate of 89%, Smetanito® springs surprises on consumers with audacious new flavors such as paprika and onion and ham to supplement its original recipe. Some 1,650 metric tons of Smetanito® are sold each year.
Sylphide®, France's light range pioneer
In 1972, at a time when France's light range market was in its infancy, Sylphide®'s role was to offer a light cheese with a deliciously smooth recipe and nutritional calcium and vitamin content.Lire la suite
The brand rapidly became the cheese reference for calorie-counting women. Today, Sylphide® continues to take care of its consumers' waistlines as well as their taste buds with new flavors, such as Sylphide Fondant au Bleu®, a creamy blue cheese recipe that brings some originality to the light range isle. The brand is sold only in France, where it ranks fourth in its segment.
Syrokrém®, the gold standard of cheese spreads in Slovakia
Like its big sister Karicka®, the Syrokrém® brand is well known among Slovakian cheese lovers.Lire la suite
The creamy and lavish cheese has been around for decades and is considered by many consumers as an exemplary spreadable cheese. The leader in Slovakia's portion market, Syrokrém® is also a big regional hit, with central Slovakia accounting for 65% of its consumption.
Syrtos®, cubes for enlivening salads and aperitif time
Diced cheese from cow's milk ready to eat and easy to preserve in a little jar is the recipe for Syrtos®, to liven up French salads and aperitif times.Lire la suite
As its name suggests, Syrtos® delivers the taste of the South to consumer taste buds via herbs-from-Provence flavored Syrtos Herbes de Provence®, olive-flavored Syrtos Olives® and marinated-tomato flavored Syrtos Tomates marinées® —a simple way to vary your eating pleasure.
Terra Nostra®, a proud native of the Azores
Terra Nostra®'s personality is grounded in its homeland on the Archipelago of the Azores. The milk used in this unique tasting and textured cheese comes from the famous Portuguese islands.Lire la suite
The brand's image also draws from the archipelago, where nature plays a central role. More than 60 years after its founding, Terra Nostra® is Portugal's leading cheese brand, and can be found at the table of one out of every two Portuguese families. Its popular advertising reflects a brand that is both up-to-date and close to its roots. The brand is well remembered for its 2003-2005 partnership with Pedro Pauleta, the famous soccer player.
WisPride®, the pride of Wisconsin cheese-making
WisPride® shares the same values as its sister brand Kaukana®, also from Wisconsin. It's a spreadable cheese with a big dose of conviviality and fun to be shared among friends over a drink.Lire la suite
The two brands also share the simple and genuine taste of aged cheddar, their main ingredient. Established in 1933, WisPride® is available exclusively in the northeastern US, where its rich and authentic taste is well appreciated. In 2005, the brand renewed its recipe and packaging to bring it more up to date.